14 IMPORTANT FACTS TO CONSIDER BEFORE YOU TRY TO SELL YOUR OWN
HOME
Occasionally, one can see "For Sale By Owner" signs, and some owners
think that selling their own home will not only save them money, but
believe they have an advantage over the sellers that have their home
listed by a reputable Realtor©. Before you decide to take on this
very important and legally complicated process…remember not even
most Real Estate Lawyer's recommend selling your own home yourself
in today's market. Here are a few of the reasons why:
1. You are limiting your exposure to potential buyers (less than 10%
of what a good real estate broker will generate) which theoretically
means your home will take ten to fifteen times longer to sell on the
market.
2. The longer a home is on the market the lower the selling price
is. Why? Because most buyers think that if the home has not sold
after this long... there must be something wrong with the home.
3. The selling/buying process begins AFTER the buyer leaves your
home. Most sellers think that all it takes is for someone to see
their home, fall in love with the great decor... and the offer
automatically will follow. Remember that the buying process begins
after they leave your home. If a real estate sales representative
does not represent the buyer, and they are looking on their own…they
usually leave the home and start to talk themselves out of the
buying process. If the buyer is represented by a real estate
professional Realtors© are trained on how to overcome buyers
remorse--a very common occurrence.
4. Because of the limited exposure you will very likely end up with
a lower selling price. Remember, in order to generate the highest
price possible for your home… selling means exposure. You need the
maximum exposure possible, to generate the highest price possible.
5. Most buyers find it extremely awkward to negotiate or even to
talk directly with sellers and therefore avoid FSBO properties.
6. Lack of negotiating experience and lack of pertinent information
often will result in a lower selling price, or worse yet, a bungled
contract and possible lawsuits.
7. The majority of qualified buyers are working with experienced
real estate professionals.
8. Many serious buyers will pass by a FSBO home merely because they
recognize that it is not in the real estate mainstream, this can
some times make them wary.
9. As most local buyers now retain an experienced real estate sales
person to represent them as their buyer-agency, you will probably be
negotiating against an experienced professional.
10. Expected savings in broker's fees will also be greatly reduced
if you offer a selling commission to entice real estate sales
representatives to bring potential buyers.
11. If you are planning to use a Lawyer to help you negotiate the
offer, then your lawyer's fees will be considerably higher.
12. Only real estate sales representatives have access to the
up-to-date market information. News reports cannot approach the
timeliness or specificity available to real estate sales people.
Further, real estate sales representatives are involved in home
sales much more frequently than the average homeowner is. This
familiarity leads to a degree of expertise that provides an edge on
negotiating and successful selling.
13. You only pay the commission to the real estate broker, if they
successfully sell your home at the price you are happy with.
14. Accepting an offer is one thing, ensuring a safe and successful
closing is quite another. Real estate transactions usually always
have problems on closing. At times, expecting the Buyers and Sellers
Lawyer's to fight it out or resolve the problems, can sometimes mean
the deal is lost. This is the time that your experienced real estate
professional, can be the most important. Your Realtor© can act as a
great mediator. Lawyers MUST act only on their client's instructions
and are not paid to negotiate.
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